How to Legitimize and Grow Your Blog into a Creative Business

Instructor: Cyd Converse of The Sweetest Occasion

So you've already grown an online following, found your voice, and begun wading into the world of sponsorships, brand collaborations, and maybe even your own online store...but are you legit? In this workshop, you'll learn just what you need to know to make sure that you're running your creative online endeavor as a business, not just as a hobby. It's time to take yourself seriously so that you can take your business to the next level! (Don't worry, it'll be serious fun.) 

All bloggers and online business owners will want to dig into this session, which will help you to navigate the often unclear channels of working with large corporations, creating business plans, and setting (and achieving) financial goals. 

Making Videos That Grow Your Blog's Audience

Instructor: Sarah Khandjian of Sarah Hearts

We've all heard it: video is king. Bright, gorgeous videos seem to be everywhere these days, but they often look so beautifully produced that creating them seems out of reach. Not so! No matter your blogging niche, Sarah will teach you how to create videos that can help you reach way beyond your current audience without a bunch of fancy equipment or large crews. From food and craft bloggers to aspiring vloggers, everyone who wants to implement video into their brands will benefit from this session.

In this workshop, you'll get a chance to get hands-on experience with techniques that Sarah uses to create her highly viral videos, and you'll also learn the basics to setting up, shooting, and editing videos that people want to share. Sarah will also discuss the various platforms for sharing your videos so you can determine which is the best fit for your brand. By the end of the workshop, video will no longer be intimidating. In fact, you may be eager to get back home to create your own videos using all the tips and tricks that Sarah passes along!

Getting Intentional and Authentic with Social Media

Instructor: Nicole Breanne Hudson of Bot Communications

Sometimes, after hundreds of hashtags, several giveaways, a bunch of Follow Fridays, and applying every rule in the book, people are left feeling lost, confused and uninspired. But fear not! Sometimes all it takes is a little reminder to go back to the beginning--why did you begin blogging in the first place? 

In order to maximize the social media techniques and strategies, you need to know who you are, who your audience is and what your intentions should be focused on. In this workshop, you'll identify your Core Values, understand who you're speaking to through your efforts, and figure out your why. By the time you're finished, you'll no longer feel the need to compare yourself to competitors, and better yet, you'll find a stronger connection with your current audience and a more enticing presence to grow your fan base! The more fans you have, the more clients, customers, or sponsorships will come your way.